Designing for Diversity with Aerflo

How Culture & Talent Can Drive ROI | Episode #4

Aerflo x Diversio

Discover how Aerflo Co-CEO John Thorp is scaling inclusive innovation by design, earning recognition as one of Fast Company’s Most Innovative Companies of 2025.

In How Culture and Talent Can Drive ROI, we sit down with leaders from Fast Company’s Most Innovative Companies of 2025 to talk purpose, people, and performance.

In this episode, Diversio CEO Laura McGee is joined by John Thorp, Co-Founder & Co-CEO at Aerflo, to explore how sustainable innovation starts with intentional culture. From reducing bias in design to prioritizing psychological safety, this conversation offers a powerful look at how real inclusion drives real impact.

With a fast-growing team committed to people-first practices, Aerflo shows how designing for diverse lived experiences is key to building inclusive products that last.

Key takeaways

  • Sustainability That Sticks: Why designing for real people and diverse lived experiences is key to building inclusive products that last
  • Bias Out, Insight In: How recognizing bias helped the team design for real users by centering diverse voices
  • Innovation by Invitation: The role of psychological safety and cross-team input in surfacing better ideas
  • Scaling with Self-Awareness: Why Aerflo uses intentional checks and outside input to maintain inclusive culture as they grow

Featured speakers

John Thorp is Co-Founder & Co-CEO of Aerflo, where he leads the company’s mission to build sustainable products through inclusive innovation. He brings deep experience scaling fast-moving teams without losing sight of what makes culture strong.

Laura McGee is the Founder and CEO of Diversio, leveraging data and AI to help organizations build inclusive workplaces. A former McKinsey consultant and leading voice in people culture and tech ethics.

RReady to build innovation that lasts? Contact our team to learn how inclusive culture and intentional design can power your growth.

FAQ

Who is Diversio?

Diversio is a leading people and culture analytics platform designed to measure, track, and improve workplace culture, inclusion, and learning. By combining advanced artificial intelligence (AI), robust data analytics, and insights from experienced subject matter experts, Diversio identifies key challenges, benchmarks your organization against peers, and delivers actionable strategies to achieve your people and culture goals. With a presence in over 51 countries, Diversio drives meaningful impact by empowering organizations to create thriving, inclusive workplace cultures.

Making workplaces more inclusive

If you’re attending the event and want to learn how Diversio can support your workplace culture and inclusion journey, subscribing to our newsletter for updates on people and culture events, live trainings, and resources. Ready to take action? Request a complimentary strategy session with one of our experts or contact us at hello@diversio.com to explore how we can help transform your workplace.

Picture of Laura McGee: Co-founder and Chief Executive Officer
Laura McGee: Co-founder and Chief Executive Officer
Laura McGee is the Founder and CEO of Diversio, a tech startup using data analytics to enhance diversity and performance for companies and investors globally. Diversio operates in 30 countries and has been showcased at events like the G20 and Davos. Laura collaborates with partners like UN Women and the Investor Leadership Network to drive DEI industry change. Previously a consultant at McKinsey & Company, she co-chaired Canada’s Expert Panel on Women Entrepreneurs and holds board positions with Global Citizen, ArcTern Ventures, and the University of Waterloo. Laura is a C100 Fellow and David Rockefeller Fellow with the Trilateral Commission.
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