Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew®, and Tom Clancy’s The Division®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards, and connect with friends across platforms.
Commitment to diversity, equity, and inclusion
Ubisoft’s commitment to diversity, equity, and inclusion (DEI) is deeply embedded in its mission to foster a culture that inspires pride among employees and partners. The goal is to establish an environment where every team member feels welcome, involved, and able to thrive.
Diversity, Inclusion, and Accessibility (DIA) Content Review Group
The Content Review Group (CRG), introduced in 2021, exemplifies Ubisoft’s commitment to creating a more diverse and inclusive gaming experience. Comprising employee volunteers from diverse backgrounds worldwide, the CRG provides input on content through a DEI lens. By offering feedback on assets such as player skins, environment art, scripts, trailers, and marketing materials, the CRG ensures that Ubisoft’s games represent the rich tapestry of human experiences.
Progress and Impact
The CRG assists development and marketing teams in creating inclusive content. Its streamlined process allows teams to submit content for input from a diverse group, receiving targeted, actionable feedback at any development stage and for any asset type. This collaboration fosters inclusivity and enriches the gaming experience.
Enriching gaming experiences
The CRG plays a vital role in enriching the inclusivity and representation in gaming experiences. By providing intersectional feedback on various content aspects, guided by DEI principles, the CRG ensures that Ubisoft’s games authentically capture the diverse perspectives and experiences of the player base.
Cross-functional collaboration
The CRG improves content and acts as a pivotal connection between development teams and the Diversity, Inclusion, and Accessibility (DIA) team. This partnership extends to Employee Resource Groups (ERGs) through specialized pods, enhancing community participation in content development, particularly on representation topics.
Cultural impact
This initiative has cultivated a culture of openness and continuous improvement within Ubisoft. The CRG’s impact goes beyond content creation, fostering cross-functional collaboration and creating an environment where dialogue on diversity and inclusion is actively encouraged.
Measurable success and employee engagement
Positive employee sentiment
The Content Review Group (CRG) initiative has significantly influenced Ubisoft, fostering positive employee sentiment and serving as a strong motivation booster. Since April 2021, 214 reviews have been conducted across 46 games and products, showcasing the extensive reach and effectiveness of the initiative. The CRG’s ability to create a collaborative and inclusive environment has become a key driver in Ubisoft’s diversity and inclusion efforts.
Enhanced DEI efforts
The CRG’s work has led to improved employee engagement and a greater sense of belonging among staff. The initiative has also enhanced Ubisoft’s DEI efforts, driving meaningful dialogues and fostering a deeper appreciation for diversity within the organization.
Conclusion
Ubisoft’s Diversity, Inclusion, and Accessibility (DIA) Content Review Group is a testament to the company’s dedication to fostering an inclusive and representative gaming environment. By integrating diverse perspectives into content development, Ubisoft not only enhances its games but also strengthens its organizational culture. This commitment to DEI reflects a broader mission to ensure that gaming experiences are enriching, authentic, and inclusive for all players.
