BakerAvenue identified a unique market opportunity servicing women clients but experienced challenges with creating relevant offerings due to a predominantly male leadership team.
After deploying Diversio’s technology, BakerAvenue identified key strategies to attract and retain women: by creating in career development opportunities and cultivating a flexible working environment.
“Diversio’s support was critical in enabling us to create a resilient and inclusive workplace. As a result of this engagement, we meaningfully advanced gender equality across our organization.”- CEO, Simon Baker
Advancing and Retaining Women through Diversio
Diversio’s second diagnostic uncovered a need for greater work-life balance expressed by women. Executives piloted a successful flex-work program that doubled the total number of WFH days.
As a result of these changes, BakerAvenue was ultimately better equipped for the WFH reality of COVID-19 and saw stronger productivity and performance at a time where most peers experienced the opposite. In addition, Baker Avenue:
- Increased the number of women in leadership by x2
- Increased the women throughout the whole organization by 40%